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Difference between Marketing and Merchandising in textile

 

Marketing

Marketing is a set of activities that begin with identification of need of the product or service and ends with taking the product to the customer and keeping him happy with it. Marketing is not merely promoting a product or service to create the need for it among the targeted consumers but anticipating and satisfying the needs of the customers while at the same time keeping an eye upon the goals of the organization.


Merchandising

Merchandising is a subset of marketing. It is the process of presenting the products to the buyer in such a manner so as to affect his buying pattern. It is more specific concerning itself with the product development, execution and delivery maintaining deadline of the buyer. According to American Marketing Association, merchandising encompasses "planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price"
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