Merchandising & Quality Control Management

Merchandise means the products for sale. Merchandising is the promotion of goods or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods, creating designs, developing marketing strategies. Merchandiser is the person who does the merchandising job. Hidden Meaning of 'Merchandiser'   M = Managerial Capability  E = Efficient   R = Right sense of Responsibility  C = Commitment   H = Honest   A = Attitude (positive to solve any problem)  N = No negligence  D = Devoted   I = Informative   S = Sincere  E = Enthusiastic   R = Regular                                       Roles & Responsibilities a of Merchandiser  Merchandising activities vary from company to company. The major duties and responsibilities of a merchandiser is t...

Merchandising Procedure given below:-   Enquiry of order from the buyer with detailed requirement    ↓    Development of sample as per requirement   ↓    Price negotiation with the buyer   ↓    Order confirmation and receive the order sheet.    ↓ Make buyer requirement sample (Fit, Proto etc.) for approval      ↓    Requisition for bulk fabric       ↓          Requisition for trims & accessories         ↓           Swatch board making and approval        ↓  Collection of raw materials (fabric, trims & accessories) and also receive it in the factory        ↓  PP (pre-production) sample making with all actual materials        ↓    PP (Pre-production) meeting        ↓          ...

Without understanding the merchandising job and acquiring knowledge on various field and subjects related to garments a person cannot handle any order efficiently. As such he has to equip himself with the knowledge on following:  He must be very smart, intelligent and courageous  Should have proficiency in both written and spoken English Should have the basic of computer application Must have very good communication skill  He should have the monitoring capability to expedite orders Knowledge on different types of fabrics, fabric weight (GSM), yarn count etc. Knowledge on different types of trims and accessories used in garment Knowledge on lab test parameters and procedure  Sampling procedure of buyer  He should have the knowledge of garment construction L/C and all payment terms  Must have the knowledge of different export and import documents Different types of accessories and their consumption calculating system Fabric consumption calculating system...

  Marketing Marketing is a set of activities that begin with identification of need of the product or service and ends with taking the product to the customer and keeping him happy with it. Marketing is not merely promoting a product or service to create the need for it among the targeted consumers but anticipating and satisfying the needs of the customers while at the same time keeping an eye upon the goals of the organization. Merchandising Merchandising is a subset of marketing. It is the process of presenting the products to the buyer in such a manner so as to affect his buying pattern. It is more specific concerning itself with the product development, execution and delivery maintaining deadline of the buyer. According to American Marketing Association, merchandising encompasses "planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price"