Skip to main content

Types of Merchandising in Textile

 

Apparel Merchandising Apparel

Garment merchandising means the work to buy raw materials and accessories to produce garments against a particular work order of garment and have to export these under the same work order within time schedule, maintaining required quality level of buyer. In garment merchandising, there is no hard and fast rule, so it is important to be able to think on ones feet.


Fashion Merchandising

Fashion merchandising is a rather broad term that can be used to describe the business side of the fashion industry. This field involves buying, pricing, marketing, displaying, and selling certain types of garments and accessories. Most fashion merchandisers must be able to predict future fashion and market trends. In order to do this, these professionals will often need to rely on their own research as well as current trend reports. After predicting future fashion trends, fashion merchandisers will also determine which fashions and garments that a particular store should stock.





Retail Merchandising

The word 'Retailer' is originated from the French word `retailers' which means 'to cut again'. Retail merchandising involves all the activities related to direct selling of products or services to the ultimate consumers or users of the product. Retail merchandiser sells products in less quantities and they act as an inter mediator between the ultimate consumers and wholesalers. A retailer is both a marketer and a customer and he creates place, time and facilities to sell the goods.

Visual Merchandising

Every customer wants to see the product before they do purchase. A store has to display the products what it has for sales. And the display should be done in a way so that it should attract the customer. Visual merchandising is an art of displaying the things in an attractive way so that it could attract.

Labels:

Comments

Post a Comment

Popular posts from this blog

Merchandising Procedure in textile

Merchandising Procedure given below:-   Enquiry of order from the buyer with detailed requirement    ↓    Development of sample as per requirement   ↓    Price negotiation with the buyer   ↓    Order confirmation and receive the order sheet.    ↓ Make buyer requirement sample (Fit, Proto etc.) for approval      ↓    Requisition for bulk fabric       ↓          Requisition for trims & accessories         ↓           Swatch board making and approval        ↓  Collection of raw materials (fabric, trims & accessories) and also receive it in the factory        ↓  PP (pre-production) sample making with all actual materials        ↓    PP (Pre-production) meeting        ↓          Start bulk production        ↓   Collect daily production and quality report      ↓   Make online inspection by strong quality team Sample sent to third party testing centre      ↓  Make final inspection of bulk production      ↓  Shipment (if inspection is ok)    ↓   Send all documents to the Buyer     ↓  R
Post a Comment
Read more

Introduction to Merchandising

Merchandise means the products for sale. Merchandising is the promotion of goods or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods, creating designs, developing marketing strategies. Merchandiser is the person who does the merchandising job. Hidden Meaning of 'Merchandiser'   M = Managerial Capability  E = Efficient   R = Right sense of Responsibility  C = Commitment   H = Honest   A = Attitude (positive to solve any problem)  N = No negligence  D = Devoted   I = Informative   S = Sincere  E = Enthusiastic   R = Regular                                       Roles & Responsibilities a of Merchandiser  Merchandising activities vary from company to company. The major duties and responsibilities of a merchandiser is to -   ❑ Procure order from buyer  ❑ Communicate with buyers for sample development as per original sample or buyer's product package, approval and finally order confirmation  ❑ Arran
Post a Comment
Read more