Skip to main content

Introduction to Merchandising

Merchandise means the products for sale. Merchandising is the promotion of goods or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods, creating designs, developing marketing strategies. Merchandiser is the person who does the merchandising job. Hidden Meaning of 'Merchandiser'

 M = Managerial Capability
 E = Efficient 
 R = Right sense of Responsibility
 C = Commitment 
 H = Honest 
 A = Attitude (positive to solve any problem)
 N = No negligence
 D = Devoted 
 I = Informative 
 S = Sincere
 E = Enthusiastic 
 R = Regular

                                    Roles & Responsibilities a of Merchandiser 

Merchandising activities vary from company to company. The major duties and responsibilities of a merchandiser is to - 

❑ Procure order from buyer 
❑ Communicate with buyers for sample development as per original sample or buyer's product package, approval and finally order confirmation 
❑ Arrange to send correct sample to buyer and follow up sampling procedure 
❑ Arrange trim card & developments of lab dip, dye lot, print strike off and embroidery strike off for buyer approval La Make T&A to estimate time schedule for the export of garments as per L/C
❑Arrange all the materials needed for the garments to manufacture and export
❑Monitor collection of raw materials as per time schedule
Monitor collection of raw materials as per time schedule
❑ Monitor the quantity and quality of the collected raw materials
❑ Select garment factory if required
❑ Monitor garment production progress as per time schedule
❑ Monitor desired imposed quality level of the produced garment given by buyer
❑ Monitor garments packing instructions as per requirement of buyer
❑ Monitor shipment arrangements as per time schedule LI Maintain continuous liaison with the buyer
❑ Arrange final inspection at the end of production
❑ Proper sourcing of buyer, raw materials supplier etc
❑ Negotiation with the buyers and suppliers
❑ Conduct PP meeting with the factory with concerning departments and hand over       production file and approved sample
❑ Calculate consumption of raw materials
❑ Calculate costing of raw materials
❑ Order follow up with the production people of factory, suppliers, buyers etc.
❑ Follow up with the print factory, embroidery factory, washing factory etc
❑ Arrange fabric/garment testing from testing lab
❑ Follow up commercial activities with the commercial department
❑ And finally, to earn profit through garment export execution

Labels:

Comments

Post a Comment

Popular posts from this blog

Types of Merchandising in Textile

  Apparel Merchandising Apparel Garment merchandising means the work to buy raw materials and accessories to produce garments against a particular work order of garment and have to export these under the same work order within time schedule, maintaining required quality level of buyer. In garment merchandising, there is no hard and fast rule, so it is important to be able to think on ones feet. Fashion Merchandising Fashion merchandising is a rather broad term that can be used to describe the business side of the fashion industry. This field involves buying, pricing, marketing, displaying, and selling certain types of garments and accessories. Most fashion merchandisers must be able to predict future fashion and market trends. In order to do this, these professionals will often need to rely on their own research as well as current trend reports. After predicting future fashion trends, fashion merchandisers will also determine which fashions and garments that a particular store shou...
Post a Comment
Read more

Merchandising Procedure in textile

Merchandising Procedure given below:-   Enquiry of order from the buyer with detailed requirement    ↓    Development of sample as per requirement   ↓    Price negotiation with the buyer   ↓    Order confirmation and receive the order sheet.    ↓ Make buyer requirement sample (Fit, Proto etc.) for approval      ↓    Requisition for bulk fabric       ↓          Requisition for trims & accessories         ↓           Swatch board making and approval        ↓  Collection of raw materials (fabric, trims & accessories) and also receive it in the factory        ↓  PP (pre-production) sample making with all actual materials        ↓    PP (Pre-production) meeting        ↓          ...
Post a Comment
Read more

Difference between Marketing and Merchandising in textile

  Marketing Marketing is a set of activities that begin with identification of need of the product or service and ends with taking the product to the customer and keeping him happy with it. Marketing is not merely promoting a product or service to create the need for it among the targeted consumers but anticipating and satisfying the needs of the customers while at the same time keeping an eye upon the goals of the organization. Merchandising Merchandising is a subset of marketing. It is the process of presenting the products to the buyer in such a manner so as to affect his buying pattern. It is more specific concerning itself with the product development, execution and delivery maintaining deadline of the buyer. According to American Marketing Association, merchandising encompasses "planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price"
Post a Comment
Read more