Introduction to Merchandising

Merchandise means the products for sale. Merchandising is the promotion of goods or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods, creating designs, developing marketing strategies. Merchandiser is the person who does the merchandising job. Hidden Meaning of 'Merchandiser'

 M = Managerial Capability

 E = Efficient 

 R = Right sense of Responsibility

 C = Commitment 

 H = Honest 

 A = Attitude (positive to solve any problem)

 N = No negligence

 D = Devoted 

 I = Informative 

 S = Sincere

 E = Enthusiastic 

 R = Regular

                                    Roles & Responsibilities a of Merchandiser 

Merchandising activities vary from company to company. The major duties and responsibilities of a merchandiser is to - 

❑ Procure order from buyer 

❑ Communicate with buyers for sample development as per original sample or buyer's product package, approval and finally order confirmation 

❑ Arrange to send correct sample to buyer and follow up sampling procedure 

❑ Arrange trim card & developments of lab dip, dye lot, print strike off and embroidery strike off for buyer approval La Make T&A to estimate time schedule for the export of garments as per L/C

❑Arrange all the materials needed for the garments to manufacture and export

❑Monitor collection of raw materials as per time schedule

Monitor collection of raw materials as per time schedule

❑ Monitor the quantity and quality of the collected raw materials

❑ Select garment factory if required

❑ Monitor garment production progress as per time schedule

❑ Monitor desired imposed quality level of the produced garment given by buyer

❑ Monitor garments packing instructions as per requirement of buyer

❑ Monitor shipment arrangements as per time schedule LI Maintain continuous liaison with the buyer

❑ Arrange final inspection at the end of production

❑ Proper sourcing of buyer, raw materials supplier etc

❑ Negotiation with the buyers and suppliers

❑ Conduct PP meeting with the factory with concerning departments and hand over       production file and approved sample

❑ Calculate consumption of raw materials

❑ Calculate costing of raw materials

❑ Order follow up with the production people of factory, suppliers, buyers etc.

❑ Follow up with the print factory, embroidery factory, washing factory etc

❑ Arrange fabric/garment testing from testing lab

❑ Follow up commercial activities with the commercial department

❑ And finally, to earn profit through garment export execution